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Daily Archives: February 8, 2021

account-based marketing

What Is Account-Based Marketing?

Marketing, Marketing StrategyBy Aaron WelchFebruary 8, 2021

ABM or Account-Based Marketing is one of the many marketing strategies in a business where marketing resources are focused directly on accounts. It seems a little bit vague, but Account-based marketing, or what most marketers have shortened to ABM, makes use of a unique strategy of concentrating the whole marketing procedures towards individual accounts. The…

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