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Daily Archives: October 5, 2020

Is Marketing An Operating Expense

Is Marketing an Operating Expense?

Marketing, Business, Marketing PerformanceBy Aaron WelchOctober 5, 2020

Is marketing an operating expense? NO! Marketing is an Investment, not an operating expense. You’re expecting a positive return from your marketing investment; it’s not the same thing as a utility bill or how much you’re spending on office supplies. To be fair, sometimes it can be hard to see marketing as an investment in…

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