There are a lot of metrics and measurements out there. In fact, thanks to “Big Data” and cloud computing there are more measurements, metrics, and potential KPIs than there ever have been previously. CTR. Quality Score. Average Position. CPM. CPC. Click-to-conversion. ROI. ROAS. Attribution models are all the rage: Time Decay, Linear, Markov Chain… even…
The biggest problem with marketing today: marketers (or even worse advertisers) who cram their message down consumers’ throats. The majority of marketers are too focused on their goals to consider marketing to intent. Marketers are creating messages in a vacuum, in conference rooms with white boards, without listening to their customers. Marketers are creating content…
Milks, eggs, flour, butter, onions, stock… these universally known ingredients which form the base of a ton of recipes (thanks Food Network). Marketing recipes are similar: messaging, ad copy, offers, sense of urgency, and compelling visuals are the base ingredients of marketing campaigns. But the most overlooked, especially among digital marketing efforts: landings pages (a.k.a.…