Nowadays, there are a plethora of digital marketing agencies popping up left and right, all offering similar promises to businesses seeking marketing guidance. And unfortunately anyone can claim to be an expert, even if they have no real expertise. Working with a digital marketing agency can help a business significantly improve its marketing functions and…
Your website is one of the most important parts of your business, and it is crucial to have a well-designed, optimized, easy to navigate website to represent your small business. Small business websites are the first thing most customers and potential customers see when they look up small businesses in order to learn more or…
In order to have effective marketing, you should start with a comprehensive and strategic marketing plan. When you’re just starting out, it can be easy to get overwhelmed at the idea of such a daunting task, and you may wonder if your plan is as good as it can be. Marketing plans are incredibly important…
If you’re looking to attract customers and form meaningful client relationships that can be maintained and sustained over time, you should be utilizing inbound marketing strategy techniques. Inbound marketing draws in potential customers using search engine optimization (SEO), branding, content marketing, and social media. Inbound marketing helps you to drive quality traffic and generate leads…
Starting out as an emerging entrepreneur is no easy task: You need to have curated strategy, tip top management and organization skills, and be naturally innovative to make your mark in the business world. Entrepreneurship does not only require that a person have creativity, industry knowledge, and new ideas, but also the strategic management ability…
There may not be such a thing as a “perfect marketing campaign”, but what if we told you that there’s something close? The good news is, account-based marketing exists! Account based marketing, or ABM, is a strategic digital marketing tactic that targets highly qualified leads in the most cost efficient manner by catering to individual…
The language used in the marketing world is constantly changing and evolving, and it can be easy to get bogged down in all of the marketing terms. PPC, B2B, SaaS, SEO, SEM? It’s difficult to keep everything straight, especially with terms as similar as SEO and SEM. However, at Lift Digital Marketing, we make marketing…
For businesses of all types across various industries, a commonality lies among the differences: A robust lead generation strategy is one of the most important and fundamental parts of business growth and scalability. While it can be difficult to identify avenues that produce quality leads with high purchase intent, there are several great ways to…
Whether you’ve intentionally typed in “is it time to redesign your website” into your search engine or just happened to stumble upon this blog post, a website’s design is equally important for every business user to consider. Did you know that 94% of internet users form a first impression of a website and company based…
You’ve heard it before, and you’ll hear it again, because it’s a tried and true reality: Content is King! When creating a content strategy for your business, you’ll find that the process of determining what you should be prioritizing is not always a black and white. For the most part, a majority of the content…