The 80/20 rule is a guideline that suggests that 80% of your social media content should be focused on topics that are relevant to your brand, while only 20% should be dedicated to promoting your brand or products. The theory behind the 80/20 rule is that by providing valuable, interesting information most of the time,…
If you’re like most people, you probably believe some common marketing myths. And if you do, it could be costing you dearly in terms of both money and opportunity. 1. Myth: You need a huge budget to be successful with marketing This simply isn’t true. There are plenty of effective marketing techniques that can be…
Whether you like it or not, the digital world is redefining how we do almost everything—from looking up a phone number to researching a product to communicating with others—it all looks pretty different from how things were run even just a few years ago. This is especially true when it comes to how businesses approach…
As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But what you may not have realized is that social media can be a full-time job. And if you’re not prepared to invest the time and resources necessary to create and maintain a strong…
Quality is priority when designing therapist websites. Your website is often the first impression potential clients will have of you and your practice, so it’s important to make sure it’s up to par. Websites for therapists should look professional and be easy to navigate and find relevant information. If your website is difficult to use…
Your webpages will be more successful if they have clear goals. This will help you to focus your efforts on creating content and promoting the action you want your visitors to take. Every web page should have a goal . This will make it easier to measure the success of your website. Without a goal,…
As a veteran-owned business, you have a lot to offer potential customers. But how do you make sure your marketing efforts are getting the results you want? Marketing is important for several reasons. First, marketing helps to increase awareness of your business and what it has to offer. This is especially important if you are…
When it comes to website design for accountants, there are a few key considerations that need to be kept in mind. After all, your website is often the first point of contact between you and potential clients, so it’s important that it makes a good impression. Here are a few tips to keep in mind…
In the world of marketing, account based marketing (ABM) and inbound marketing are fan favorites. Why? They forever changed the way marketers interacted with their audiences. Allow us to explain… Both ABM and inbound marketing have transformed the marketing methods used to reach target audiences and bring in the most ideal prospects. This, of course,…
In today’s digital age, one of the most important assets a business—whether big, medium, or small—can have, is a solid website. Emphasis on solid. Because websites are so essential to the success of drawing in and converting new customers, many business owners have concentrated their efforts on creating unique websites for their company. However, just…