There are many vital metrics that govern the success of a business. Customer lifetime value, CLV, is perhaps at the top of the list. CLV refers to the financial projection of the average profitability during the lifetime relationship between a customer and a business. Business owners can significantly improve customer retention rates by implementing strategic…
Search engine marketing, also known as SEM, is one of the most effective strategies you can implement to grow your business and to establish brand recognition online. Search engine marketing allows you to choose the most critical keywords for your business to elevate your website and increase your online visibility and ranking among competitors. Search…
Lead generation is both an art and a science, and striking the right balance is always a challenge. But in a sudden and unpredicted downturn, like many businesses are experiencing due to the COVID-19 pandemic, knowing which direction to take becomes even more challenging. Never before has the need to monitor and adapt quickly been…
How Do Co-Op Funds Work? Co-op funds can be a complicated concept but, when understood properly, they can prove lucrative for retailers. In simple terms, these funds are a portion of a company’s sales budget that rewards retailers for selling their products. It’s like an incentive program, where retailers receive perks for their loyalty. Here’s everything…
Channel Partner Marketing is complicated, has a completely different set of problems when compared to corporate marketing, and is a function and team typically understaffed and underfunded even though the largest OEMs sell almost exclusively through channel partners. It’s a dilemma that just doesn’t make logical sense. To top it all off channel partner marketers…
Crafting your business’s unique value proposition is critical for the success of your business. It’s what defines the company’s value and is the source of differentiation in a competitor and saturated market. But maybe we need to take a step back first… A unique value proposition is a clear statement that describes the benefits your…
“I’m going to need those marketing reports ASAP…So, if you could do that, that’d be great…” It happens to all of us: someone in Senior Leadership (or worse an Advisor or Board of Directors Member or Business Owner) puts in a request to get a “high level” overview of how your marketing is performing. Whether…
Digital marketing for local service-based businesses is very different from marketing for an online retailer, local retailer, restaurant, or venue. Your business provides services to the local area, but customers may come to your place of business, you may go to their place of business, or you may go to their homes. The situation is…
Everyone involved with marketing, sales, and business leadership is trying to get more customers. New customers are the lifeblood of every business. Without new customers things are going to get bad for everyone involved, especially the business owners. But when it comes to getting new customers, how are you going about it? Do you have…
There are a lot of metrics and measurements out there. In fact, thanks to “Big Data” and cloud computing there are more measurements and metrics than there ever have been previously. CTR. Quality Score. Average Position. CPM. CPC. Click-to-conversion. ROI. ROAS. Attribution models are all the rage: Time Decay, Linear, Markov Chain… even Google is…