With the rise of the digital transformation era, business transactions are happening online now more than ever, heightening the impact of a business’s website in the conversion process. Consequently, web design is one of the most crucial aspects that contributes to conversion optimization. Marketers have known this for ages, but not everyone has fully grasped…
With 75% of companies using some version of marketing automation software or sets of tools to execute their digital marketing functions and 63% of marketers planning to invest more money in marketing automation in the future, it’s safe to say that marketing automation is worth looking into for your business. Oftentimes, large businesses have the…
If you’re a business owner who has ever tried navigating the ever-evolving waters of marketing while also managing your day-to-day tasks, you’ve probably realized that it’s not always feasible to “do it all”. The marketing industry is constantly developing, with new technological advancements and the myriad of sectors to have marketing expertise in. The progressive…
Lift Digital Marketing has been recognized among the Top Digital Marketing Agencies in Austin in 2021 by DesignRush. DesignRush is a reliable guide to finding the best digital marketing companies and agencies categorized according to their areas of expertise. After evaluating and analyzing Lift Digital’s performance and satisfaction ratings with their clients, DesignRush awarded the…
SaaS (or software as a service) is a business model that focuses heavily on driving conversions and retaining long-term customer acquisitions by creating software products that solve specific solutions, and is among the fastest growing business models in today’s world with more projected growth to come. A few well-known examples of SaaS companies include Salesforce,…
Let’s face it – HVAC business marketing has evolved drastically over the past few years. Not too long ago, homeowners could call HVAC servicers who were listed in phone books or passed along through word-of-mouth from friends, family, and neighbors. Nowadays, the process of searching for an HVAC company has been transformed and been taken…
What is a Commercial Real Estate Marketing Strategy? Commercial real estate marketing plans are a blueprint timeline for your marketing efforts. Not only does it help you keep track of all activities and tasks, it allows you to track your overall progress for each project. It also provides you with an explanation of the project…
Nowadays, there are a plethora of digital marketing agencies popping up left and right, all offering similar promises to businesses seeking marketing guidance. Recently, modern technological developments and newer marketing channels like social media networks have made online marketing for business professionals more accessible than ever before. However, the reality is that working with a…
Over the years, it’s become imperative for businesses to utilize digital marketing practices, strategies, and online marketing channels as marketing technology continues to evolve. As a result, more small to mid-size brick-and-mortar industry professionals like financial advisors and wealth management advisors must learn to optimize their digital marketing services to set them up for long-term…
Whether you like it or not, most of the people who visit, view, or click on your website are typically not coming ready to make a purchase. More often than not, people need to interact with a website or brand a handful of times before deciding to commit to making a purchase. So what happens…