I Help Businesses Increase Their Marketing ROI Through Marketing Strategy, Using Analytics, and Search, Social, & Content Marketing

Calculating Customer Lifetime Value

There are many vital metrics that govern the success of a business. Customer lifetime value, CLV, is perhaps at the top of the list. CLV refers to the financial projection of the average profitability during the lifetime relationship between a customer and a business. Business owners can significantly improve customer retention rates by implementing strategic…

Local Digital Marketing

Digital marketing for local service-based businesses is very different from marketing for an online retailer, local retailer, restaurant, or venue. Your business provides services to the local area, but customers may come to your place of business, you may go to their place of business, or you may go to their homes. The situation is…

Should I Hire a Marketing Agency?

Everyone involved with marketing, sales, and business leadership is trying to get more customers. New customers are the lifeblood of every business. Without new customers things are going to get bad for everyone involved, especially the business owners. But when it comes to getting new customers, how are you going about it? Do you have…

Marketing KPIs

There are a lot of metrics and measurements out there. In fact, thanks to “Big Data” and cloud computing there are more measurements and metrics than there ever have been previously. CTR. Quality Score. Average Position. CPM. CPC. Click-to-conversion. ROI. ROAS. Attribution models are all the rage: Time Decay, Linear, Markov Chain… even Google is…