Marketing KPIs

There are a lot of metrics and measurements out there. In fact, thanks to “Big Data” and cloud computing there are more measurements and metrics than there ever have been previously. CTR. Quality Score. Average Position. CPM. CPC. Click-to-conversion. ROI. ROAS. Attribution models are all the rage: Time Decay, Linear, Markov Chain… even Google is…

Marketing to Intent

The biggest problem with marketing today: marketers (or even worse advertisers) who cram their message down consumers’ throats. Marketers are creating messages in a vacuum, in conference rooms with white boards, without listening to their customers. Marketers are creating content to broadcast, rather than to engage, entice, or educate. Take your standard marketing funnel for…

The Importance of Landing Pages

Milks, eggs, flour, butter, onions, stock… these universally known ingredients which form the base of a ton of recipes (thanks Food Network). Marketing recipes are similar: messaging, ad copy, offers, sense of urgency, and compelling visuals are the base ingredients of marketing campaigns. But the most overlooked, especially among digital marketing efforts: landings pages (a.k.a.…